Fast Fashion? We prefer Friendly!
Fast Fashion started of great, but it's time to make a change!
Who we are...
"It’s estimated that 60 million women worldwide, aged 18-35 work in the garment industry making less than a minimum wage. These women become hidden in the fashion supply chain, making it near impossible to track where your clothing comes from and who made it.
Unlike traditional retailers, we’re doing things a bit differently by working solely with women’s groups and charities in order to produce our clothing. Many women’s groups produce beautiful clothing but face barriers when it comes to selling. 92% of women’s charities in the UK have faced funding cuts or crisis since 2010, and we recognised a growing need for these groups to find a sustainable source of income.
All women we work with are paid a London living wage and have access to a range of holistic support."
How it's made...
The Bradburry Knit & Knatter
"Our knitwear is made in practised hands at the Bradbury Centre in Kingston, and the Knit & Natter group in Enfield. Both groups donate revenue from their knitting to worthy causes. For Knit & Natter, the elderly women choose a charity of their choice each month. This gives them a sense of purpose and wellbeing, aside from the meditative qualities of working with wool. The Bradbury donate their revenue back to their day centre, paying for refurbishments and little luxuries to make their fellow pensioners lives better. Edna and her friends have raised enough money from Birdsong sales to renovate their summer house, therapy room and kitchen."
"Our organic sweatshirts and tees are hand-painted in detail by women at Mohila Creations. Mohila are a group of low income migrant mothers based in Tower Hamlets, London. Roksana and the gang practise their fine painting for Birdsong while their children attend the local school. They are paid a living wage for the work they do for us."
"Our skilled seamstresses hand cut, sew and finish our garments, all for a living wage at their workshop on Brick Lane, managed by Anjum. Heba was established by a group of migrant women over 25 years ago, and are our primary makers of clothing. They continue to provide a safe space for migrant and refugee women today."
Like what you see? Have a browse through Birdsong's collection and learn more about their mission by visiting their website!