ADIDAS LAUNCHES ENVIRONMENTALLY FRIENDLY 100% RECYCLABLE RUNNING SHOES
Saving the world, one step at a time.
Adidas is making history with the launch of its first 100% recyclable trainers. The Futurecraft.Loop is the sports brand’s first shoe that can be completely remade into another high performance running trainer. As part of their commitment to tackle plastic waste, Adidas’ new trainers use only one material and no glue – making them really easy to recycle. Which is great news if you want to make your wardrobe more environmentally sustainable. In 2015, Adidas introduced its first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gill-nets.
This year, the brand will produce 11 million pairs of shoes with Ocean Plastic® by Parley by intercepting plastic waste on beaches, remote islands and in coastal communities. ‘Taking plastic waste out of the system is the first step, but we can’t stop there,’ said Eric Liedtke, executive board member at adidas.
‘What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. ‘The next step is to end the concept of “waste” entirely. ‘Our dream is that you can keep wearing the same shoes over and over again. ‘Futurecraft.Loop is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.’
It’s a simple concept. When you’ve got all the wear out of your trainers, you just return them to adidas where they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away. The shoe is rolling out as part of a global beta program with 200 leading creators from across the world’s major cities – the plan is to roll out the release more widely for spring 2021.
With other clothing brands and trainer producers creating items that focus on sustainability, you will soon be able to lower your carbon footprint simply by making smart choices about what’s in your wardrobe.
By Natalie Morris for The Metro 22/4/19