What is #WhoRunsBrum? Why you should take notice of this campaign

It is a call to action

by Graeme Brown Birmingham Mail 28 June 2018

While 40 per cent of Brummies are under 25, these people are making a tiny fraction of the decisions which affect their lives. That is the reason a new campaign entitled #WhoRunsBrum campaign has been launched.



putting young people front and centre stage... more opportunities

Its organisers say it’s a question that doesn’t necessarily have an answer- rather, it’s a call to action to put young people front and centre stage through better consultation, better communication of policy, more opportunities and access to leadership development, and better engagement with local politics.

April 16 marked the closure of Beatfreeks’ Brum Youth Trends 2018 survey, which aims to capture data comprising the opinions of 14-25-year olds living, socialising, studying and/or working in Birmingham. Asking questions about everything from social activities and what young people are doing at the weekend, to job opportunities and whether or not young people feel accurately represented in politics. As young people make up 40% of the city, gaining such insight into these areas is paramount in shaping their experiences and involvement whilst living in Birmingham.



Findings of the 2018 survey will be released at the Brum Youth Trends Summit in October, where influential speakers, made up of people with experience in their fields, along with passionate and driven young people. The results gathered from the survey will be collated into a report which will provide a grounding from which to utilise the findings to achieve change for young people.



'being the youngest city in Europe should mean we're leading the way in how we empower our young people'

In the lead up to the summit, between the months of May – July, a multichannel campaign entitled ‘Who Runs Brum?’ (#WhoRunsBrum) will be taking place. Primarily this will involve billboard adverts, social media content, blogs and think pieces from Beatfreeks, young people and champions and partners of the cause. The purpose of the campaign will be to start a conversation around how we can engage more young people in today’s leadership, not just tomorrow’s.

Anisa Haghdadi, founder of the Beatfreeks Collective, said: “This city is going through incredible change everyday and often it's hard to keep up let alone feel like you're involved in making those decisions. But moments like the Commonwealth Handover Ceremony, the campaign to get Channel 4 to the city, and Andy Reeve winning the WMCA Challenge Award for his thinking around housing, show the power that real people have to play in celebrating, challenging and changing this great big lump of land we call Birmingham.

"#WhoRunsBrum explores the idea that being the youngest city in Europe should mean we're leading the way in how we empower our young people in the city's leadership and governance. Young people should be front and centre stage. We're doing our tiny bit to help put them there.”